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Roost Web Strategies LLC
Web Design & Development Company

Word and Character Counter

Character Limits for Various Websites

Facebook

Content Type Character Limit
Facebook Ads – Headline 40 characters
Facebook Ads – Body text 125 characters
Facebook Ads – Link descriptions 30 characters (20 for carousel ads and in-stream video ads)
Facebook Posts Up to 63,206 characters
Username At least 5 characters and up to 50 characters
Page description 255 characters
Facebook comments 8,000 characters

Instagram

Content Type Character Limit
Instagram Ads – Headline 40 characters
Instagram Ads – Body text 125 characters
Instagram Ads – Link descriptions 30 characters
Instagram Captions 2,200 characters (truncated at 125 characters)
Instagram Hashtags Up to 30 hashtags (1-10 hashtags tend to drive more interactions)
Bio 150 characters
Username 30 characters

Twitter

Content Type Character Limit
Tweets Up to 280 characters
DMs 10,000 characters
Profile name 50 characters
Bio 160 characters
Twitter handle 15 characters

Pinterest

Content Type Character Limit
Maximum number of Pinterest boards 2,000
Maximum number of Pins 200,000
Profile name 30 characters
Bio 160 characters
Username 30 characters
Board name 50 characters
Board description 500 characters
Pin title 100 characters
Pin description 500 characters

LinkedIn

Content Type Character Limit
First name 20 characters
Last name 40 characters
Status update (personal profile) 1,300 characters
About us/Summary 2,000 characters
Company Page name 100 characters
Company update 700 characters
Company leaders headline 150 characters
Company leaders description 150 characters
Employee testimonials 400 characters
Title of custom module 150 characters
Body of custom module 500 characters
URL label for custom module 70 characters
Recommendation 3,000 characters
LinkedIn Publishing post headline 100 characters
LinkedIn Publishing content length Up to 110,000 characters

YouTube

Content Type Character Limit
Video title 100 characters
YouTube description 5,000 characters
Playlist titles 150 characters
YouTube tags 500 characters total

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