Roost Web Strategies is excited to announce upcoming Google Business Profile Bootcamps in association with RAIN Catalysts and Banner Bank. These bootcamps are designed to provide local businesses with essential insights and strategies on how to optimize their Google Business Profile (formerly Google My Business) for better rankings and increased online visibility and will be sponsored by RAIN Catalysts and Banner Bank!
Bootcamp Topics: Part 1
The bootcamp will kick off with an introduction to Google My Business and why it is crucial for local businesses. Participants will learn how to claim or start a GMB profile, including important documentation for businesses that have not yet claimed their profile. The presentation will also emphasize the significance of the information that goes into the GBP, such as ensuring that the business name matches the State of Secretary (SoS) filing, the importance of reviews, links to social media, data aggregators, and websites, among other essential details.
Not sure why Google Business Profile is important? Here are some reasons why having a Google Business Profile is crucial for your online success:
- Local Search Rankings: One of the main benefits of having a GBP listing is that it can greatly impact your local search rankings. When people search for products or services in your area, Google uses your GBP information to populate the search results with relevant local businesses. This means that having a well-optimized GBP profile can help you appear at the top of local search results, giving you a competitive advantage over businesses that don’t have a GBP listing.
- Trust and Credibility: Having a verified and complete GBP profile helps build trust and credibility with potential customers. When your business information is accurate, including your business name matching your state’s Secretary of State filing, it shows that your business is legitimate and reliable. Additionally, having positive customer reviews on your GBP profile can further enhance your credibility and reputation online.
- Increased Online Visibility: Your GBP profile is not only displayed on Google search results but also on Google Maps, making it easier for customers to find your business when they are looking for local businesses in your area. This increased visibility can lead to more website traffic, phone calls, and foot traffic to your physical location.
- Social Media and Website Integration: Your GBP profile allows you to add links to your social media profiles, website, and other important online assets. This helps you drive more traffic to your website and social media pages, ultimately leading to more engagement, leads, and sales.
We’ll make sure to have time to ask questions for those who attend, and have some handouts and additional information for those that want to get a jumpstart on Part 2 of the presentation.
Bootcamp Topics: Part 2
The bootcamp will then delve into the factors that affect local search rankings. Participants will learn about the importance of having a presence on Google Business Profile, the significance of keywords used in Google reviews, the impact of positive online reviews, NAP (name, address, phone) consistency, check-ins at a physical location, keywords used in the GBP, shares on social media platforms, the location of the user, and Google map star rating for the business. These factors will be discussed in detail, providing participants with valuable insights on how to become more relevant and improve their rankings on local search results.
The bootcamp will also cover how to check the accuracy of listing information, including NAP, hours of operation, categories, and products/services. Participants will learn the importance of accurate listing information and how it contributes to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals, which are crucial for improving search rankings and online visibility.
We will also focus on some SEO tips, including knowing which keywords to target and how to find them using tools like Google Keyword Planner. Participants will also learn how to check their current keyword rankings and monitor their Google Map rankings. Visual inspection of Google Maps and Search for keywords will also be discussed as a valuable strategy for optimizing local search rankings.
Optimizing the GBP listing for better rankings will be the next topic of the bootcamp. Participants will learn about avoiding keyword stuffing in the business name, choosing the correct business categories, checking competitors’ websites for SEO ideas, managing reviews, optimizing photos, products, and Google Posts. These strategies will help businesses maintain and improve their GBP to achieve higher rankings on local search results.
Losing control of the GBP can have detrimental consequences for businesses. The bootcamp will address potential scams and how to protect against them. This will provide participants with valuable insights on how to safeguard their GBP and online reputation.
Participants will once again have the opportunity to ask questions and address any missed topics.
Join us for the Google Business Profile Bootcamp sponsored by RAIN Catalysts and Banner Bank and gain valuable insights and strategies on how to optimize your GMB profile for better rankings and increased online visibility. Don’t miss this opportunity to improve your local search rankings and attract more customers to your business.
For more information and to register for the bootcamp, please contact us or your local RAIN mentor. We look forward to seeing you at the bootcamp and helping you unlock the full potential of your Google Business Profile!
